Alex McNab-Lundbäck’s Session(s)
11:15 am–12:00 pm
Case Study: From Staff to Storytellers - Why Employee Advocacy Should Be Part of Your Social Strategy
Alex McNab-Lundbäck is Head of Corporate Social Media at A.P. Moller Maersk.
With almost 15 years of experience in corporate communication and journalism, Alex has worked in marketing and PR agencies, international broadcasting and the UK Cabinet Office (Downing Street) and now heads up Maersk’s global social media channels with an audience of more than 5 million.
He is highly experienced in the strategic planning of national and international digital campaigns, particularly in the ever-changing social media landscape.