Alex McNab-Lundbäck is Head of Corporate Social Media at A.P. Moller Maersk.
With almost 15 years of experience in corporate communication and journalism, Alex has worked in marketing and PR agencies, international broadcasting and the UK Cabinet Office (Downing Street) and now heads up Maersk’s global social media channels with an audience of more than 5 million.
He is highly experienced in the strategic planning of national and international digital campaigns, particularly in the ever-changing social media landscape.
11:15 am–12:00 pm — Wednesday, March 20, 2019
In this case study, Alex will share key insights into the Maersk social media strategy, performance data, and learnings from A.P. Moller – Maersk’s digital Employee Advocacy program.
The program started as a 6-month long pilot with 700 employees and has now reached over 25% of employees on LinkedIn. Now, the program is an integral part of the company’s social media strategy and it is still continuing to grow.