Lisa Fong leads the Pinterest SMB Marketing team focused on inspiring and empowering businesses to grow and succeed on Pinterest. She has over 12 years of experience in digital advertising, technology, and marketing. Her passion for mobile ads led her career to adtech companies Google, Apple, and Sharethrough. She received her MBA from the Kellogg School of Management.
Lisa Fong’s Session(s):
11:00 am–11:40 am — Thursday, March 21, 2019
In this session, Lisa will share her top tips for creating organic and paid campaigns on the platform, highlighting the value of reaching consumers at the earliest stage in their path to purchase, where they are most open to discovering new ideas, products and brands. Lisa will share best-in-class examples of insights-powered campaigns – from companies big and small – that authentically resonate with consumers and drive results, online and IRL.