Jason Mitchell is the Co-Founder and CEO of Movement Strategy, an independent social-led creative agency with offices in Denver, NYC, and LA. Movement Strategy focuses on digital marketing initiatives through the combined use of strategic creative and a deep knowledge of the latest social features, tools and digital trends. Now at its 11th year, Movement produces groundbreaking work for partners including Netflix, Warner Bros., Under Armour, truTV and Just Energy, amongst others.
Jason Mitchell’s Session(s):
11:15 am–12:00 pm — Wednesday, March 20, 2019
Warner Bros. is home to beloved animations and timeless characters celebrated around the world. To creatively show how these cartoons are still relevant with today's millennial consumers, Warner Bros. utilized strategic influencer partnerships to reignite audiences’ love for the franchises. Between digital and experiential projects, Warner Bros. has tapped in partners whose influence is felt across communities in digital design, street art, and more - resulting in press buzz, millennial engagement on socials, and increased demand for consumer product supply from licensees and retailers. This session will explore the distinct art to making influencer partnerships successful, both in a digital and physical space - from the meticulous strategy and selection of partners to the managing of projects and seeing creative visions come to life.