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Ashley Vasquez

Associate Director, Social Strategy
Blue Hour Studios

As the Associate Director of Social Strategy at Blue Hour Studios, Ashley’s role is uniquely composed of both paid and organic strategy. Exhilarated by the idea that there are no failures, only iterations, she believes in tackling social media campaigns with data, logic and gut-checks, resulting in customized approaches, appropriate for the dynamic social landscape.

Ashley has brought her solution-oriented, anything-is-possible mindset to a number of Blue Hour Studios’ clients across CPG, travel, entertainment, auto and more. The company’s portfolio includes Constellation Beer and Wines, Emerge Hair Care, Burger King, Capital One, Zicam, Center on Addiction and Tim Hortons to name a few.

Blue Hour Studios is a newly launched content agency powered by Horizon Media (known for expertise in media and analytics) and Group 9 (largest mobile publisher in the US comprised of household names including Thrillist, Popsugar and NowThis) designed to deliver better business outcomes for clients by bridging media and the message. With content services spanning from strategy, creative concepting, production and consumer engagement this team is comprised of experts across emerging platforms, premium content and personalized 1:1 messaging.

Prior to Blue Hour Studios, Ashley worked at a large health insurance brand and various startups.

Originally from the Chicago area, Ashley has a passion for hearty Midwestern-style food. Now based in LA, her deep-dish pizza and ballpark hot dog diet has evolved to also include kale and green juice.

Ashley Vasquez’s Session(s):

2:00 pm–5:00 pm — Tuesday, March 19, 2019

Social Media Training D: An In-Depth Look at Advertising on Facebook & Instagram

Ashley and Nicolette will be reviewing Facebook & Instagram ad formats, targeting, and best practices to maximize paid performance based on campaign objectives.

In this hands-on workshop, attendees will leave with a deep understanding of:

  • Building ad campaigns specific to Facebook vs. Instagram
  • Which ad formats are best to achieve brand objectives and reach customers at each stage of the marketing funnel
  • Reach Frequency vs Auction Buying
  • Best practices when creating content for paid social
  • Effective strategies for measurement

Who is this training for? 
Beginner/intermediate Facebook advertisers.

Check out our early bird ticket prices!
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