Meredith Ferguson is the Managing Director of DoSomething Strategic—the consulting arm of DoSomething.org, the largest global organization for young people and social impact. DoSomething Strategic uses data-driven insights from DoSomething's 6 million members to help brands and organizations build a relationship with young people (under 30!) around purpose and social impact. Meredith’s career has spanned both client and agency roles, where she's led youth-focused engagement and business-driving strategies for national retail, health, and restaurant brands. She speaks globally on the power of young people and purpose at conferences including ANA, YMS, PSFK, PromaxBDA, &Then, IEG, and Brand ManageCamp. Meredith is an adjunct professor of Public Interest Marketing at Fordham University and has served as a judge for the Positive Change Effie Awards and the D&AD Impact Awards. She is a graduate of Vanderbilt Law School where she was a founding member of the Vanderbilt Child & Family Law Clinic and later served as a board member for Court Appointed Special Advocates (CASA). When not striving to bake the perfect chocolate chip cookie, Meredith can be found watching a musical or play in New York City with her husband and two girls.
Meredith Ferguson’s Session(s)
1:30 pm–2:10 pm
GenZ is Redefining Social Media: What You Need to Know