Meredith Ferguson’s Session(s)
1:30 pm–2:10 pm
GenZ is Redefining Social Media: What You Need to Know
Meredith Ferguson is the Managing Director of DoSomething Strategic—the consulting arm of DoSomething.org, the largest global organization for young people and social impact. DoSomething Strategic uses data-driven insights from DoSomething's 6 million members to help brands and organizations build a relationship with young people (under 30!) around purpose and social impact. Meredith’s career has spanned both client and agency roles, where she's led youth-focused engagement and business-driving strategies for national retail, health, and restaurant brands. She speaks globally on the power of young people and purpose at conferences including ANA, YMS, PSFK, PromaxBDA, &Then, IEG, and Brand ManageCamp. Meredith is an adjunct professor of Public Interest Marketing at Fordham University and has served as a judge for the Positive Change Effie Awards and the D&AD Impact Awards. She is a graduate of Vanderbilt Law School where she was a founding member of the Vanderbilt Child & Family Law Clinic and later served as a board member for Court Appointed Special Advocates (CASA). When not striving to bake the perfect chocolate chip cookie, Meredith can be found watching a musical or play in New York City with her husband and two girls.