Meredith Ferguson is the Managing Director of DoSomething Strategic—the consulting arm of DoSomething.org, the largest global organization for young people and social impact. DoSomething Strategic uses data-driven insights from DoSomething's 6 million members to help brands and organizations build a relationship with young people (under 30!) around purpose and social impact. Meredith’s career has spanned both client and agency roles, where she's led youth-focused engagement and business-driving strategies for national retail, health, and restaurant brands. She speaks globally on the power of young people and purpose at conferences including ANA, YMS, PSFK, PromaxBDA, &Then, IEG, and Brand ManageCamp. Meredith is an adjunct professor of Public Interest Marketing at Fordham University and has served as a judge for the Positive Change Effie Awards and the D&AD Impact Awards. She is a graduate of Vanderbilt Law School where she was a founding member of the Vanderbilt Child & Family Law Clinic and later served as a board member for Court Appointed Special Advocates (CASA). When not striving to bake the perfect chocolate chip cookie, Meredith can be found watching a musical or play in New York City with her husband and two girls.
Meredith Ferguson’s Session(s):
1:30 pm–2:10 pm — Thursday, March 21, 2019
GenZ continues to be shrouded in mystery and myth for many marketers. This is the most diverse generation in America's history, yet there is more consensus among them than we're led to believe. They've never known a world without technology, yet they thrive on community and personal connection. They represent $143 billion dollars in purchasing power, yet few companies are engaging them or meeting them where they are at.
We'll break down the myths and dive into the core tenants of knowing, reaching, and engaging Gen Z based on our work activating over 6 million young people for social good over the past 25 years. Toss the old rules of Social Media out the window, reaching young people today is all about creating community, incorporating IRL experiences, and threading purpose into your brand. We'll share what works, who's doing it well, and the rules you need to build a social media strategy that ensures you aren't left behind.