Mike is a 42-year veteran of the marketing industry, having guided strategic brand campaign development for many iconic brands. In 2009, fueled by the financial and moral collapse of Wall Street, he co-founded The Values Institute, a consultancy that is focused on inspiring values-driven corporate culture that builds trusted relationships inside and outside of your organization. In 2016 he published his first book, called Choosing Higher Ground, all about working and living in the values economy. Mike is taking the story of values to boardrooms across the country, motivating companies to bring their values into their organization’s daily practices to reap the financial rewards that come from living out your values daily.
Mike Weisman’s Session(s):
10:00 am–10:45 am — Wednesday, March 20, 2019
In this session, we will discuss how brands can find the values they share with their customers and how levering those values can drive emotional connections. Mike’s first book, Choosing Higher Ground, outlines how brands can go from existing in a transactional economy to thriving in the values economy. Mike, along with Bob Ochsner from Amusement Park, and William Goldfield from Dole, will showcase examples of incorporating your values into your digital and social plan, and the consumer experience, to increase engagement, loyalty, and ambassadorship.