Mike Weisman’s Session(s)
10:00 am–10:45 am
Leveraging Shared Values to Drive Engagement and Brand Loyalty
Mike is a 42-year veteran of the marketing industry, having guided strategic brand campaign development for many iconic brands. In 2009, fueled by the financial and moral collapse of Wall Street, he co-founded The Values Institute, a consultancy that is focused on inspiring values-driven corporate culture that builds trusted relationships inside and outside of your organization. In 2016 he published his first book, called Choosing Higher Ground, all about working and living in the values economy. Mike is taking the story of values to boardrooms across the country, motivating companies to bring their values into their organization’s daily practices to reap the financial rewards that come from living out your values daily.