Bob has spent the last 25 years helping Fortune 500 clients in CPG, food and nutrition, entertainment, travel and tourism, automotive, real estate and nonprofit amplify their brands. Pre-Amusement Park he worked with some of the country’s largest PR/communications agencies (Hill and Knowlton and Citizen Relations) and spent 8 years (literally) at an actual theme park as the Director of PR and a member of the Senior Marketing Team at Knott’s Berry Farm/Cedar Fair. Bob runs the PR, influencer marketing and social teams at the agency, including managing the nine-year relationship with Dole.
Bob Ochsner’s Session(s):
10:00 am–10:45 am — Wednesday, March 20, 2019
In this session, we will discuss how brands can find the values they share with their customers and how levering those values can drive emotional connections. Mike’s first book, Choosing Higher Ground, outlines how brands can go from existing in a transactional economy to thriving in the values economy. Mike, along with Bob Ochsner from Amusement Park, and William Goldfield from Dole, will showcase examples of incorporating your values into your digital and social plan, and the consumer experience, to increase engagement, loyalty, and ambassadorship.