Bil is passionate about crafting positive brand experiences, and he has been doing that for 12 years for Dole Food Company. Bil has been fortunate in his 20+ year career to build a broad practice in communications, marketing (digital, print and social), advertising and business strategy and then leveraging those skills to generate sales. He has strategized many successful value enhancements to B2B and consumer marketing across a variety of different industries. At Dole, he leads all communications at the brand and product levels, and was instrumental in securing and directing Dole’s multiyear, shared values-based nutritional relationship with The Walt Disney Company featuring healthy-living campaigns inspired by Disney, Pixar, Lucasfilm and Marvel films including Captain Marvel arriving in theaters in March.
Bil Goldfield’s Session(s):
10:00 am–10:45 am — Wednesday, March 20, 2019
In this session, we will discuss how brands can find the values they share with their customers and how levering those values can drive emotional connections. Mike’s first book, Choosing Higher Ground, outlines how brands can go from existing in a transactional economy to thriving in the values economy. Mike, along with Bob Ochsner from Amusement Park, and William Goldfield from Dole, will showcase examples of incorporating your values into your digital and social plan, and the consumer experience, to increase engagement, loyalty, and ambassadorship.