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Ashley Woodall

Director, Franchise Management & Marketing
Warner Bros. Consumer Products

Ashley Woodall is the Director of Franchise Management and Marketing for Warner Bros. Consumer Products, one of the leading licensing and retail merchandising organizations in the world. Ashley strongly believes in the powerful intersection between content, product, and experiences and loves bringing the studio’s dynamic range of entertainment brands directly into the lives of fans. Ashley leads the worldwide Franchise direction and strategy for key brands within the Warner Bros. portfolio including Looney Tunes, Scooby-Doo, Tom and Jerry, and LEGO, while overseeing implementation of global tactical programs to drive brand growth, awareness and relevancy. Ashley holds a B.A. in Communication from the University of Pennsylvania.

Ashley Woodall’s Session:

11:15 am–12:00 pm — Wednesday, March 20, 2019

How Warner Bros. Activated Influencers to Reignite One of Your Favorite Childhood Brands

Warner Bros. is home to beloved animations and timeless characters celebrated around the world. To creatively show how these cartoons are still relevant with today's millennial consumers, Warner Bros. utilized strategic influencer partnerships to reignite audiences’ love for the franchises. Between digital and experiential projects, Warner Bros. has tapped in partners whose influence is felt across communities in digital design, street art, and more - resulting in press buzz, millennial engagement on socials, and increased demand for consumer product supply from licensees and retailers. This session will explore the distinct art to making influencer partnerships successful, both in a digital and physical space - from the meticulous strategy and selection of partners to the managing of projects and seeing creative visions come to life.

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