As the Social Media Manager at Esurance, Kelsey drives the social strategy, creative development and amplification for owned/organic social media channels and influencer content. With a background in Media and Merchandising, Kelsey believes success on social media can be tracked, analyzed, and used to develop business insights as well as generate healthy ROI.
Kelsey O'Brien’s Session(s):
1:55 pm–2:35 pm — Wednesday, March 20, 2019
During the Content Creation and Storytelling Best Practices session, Kelsey highlights how Esurance was able to “make social media work” and drive tangible results talking about a topic no one really wants to talk about – insurance. Esurance developed on-brand, meta-style creative and launched a Promoted Twitter Trend driving 49 million impressions 22K engagements, and 595K video views of the new Esurance campaign launch film.
From this case study, attendees can expect to learn: