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Kelsey O'Brien

Social Media Manager

As the Social Media Manager at Esurance, Kelsey drives the social strategy, creative development and amplification for owned/organic social media channels and influencer content. With a background in Media and Merchandising, Kelsey believes success on social media can be tracked, analyzed, and used to develop business insights as well as generate healthy ROI.

Kelsey O'Brien’s Session(s):

1:55 pm–2:35 pm — Wednesday, March 20, 2019

How Esurance Drove 49MM Impressions Through Creative Content Creation

During the Content Creation and Storytelling Best Practices session, Kelsey highlights how Esurance was able to “make social media work” and drive tangible results talking about a topic no one really wants to talk about – insurance. Esurance developed on-brand, meta-style creative and launched a Promoted Twitter Trend driving 49 million impressions 22K engagements, and 595K video views of the new Esurance campaign launch film.

From this case study, attendees can expect to learn:

  • How to scout profitable promotion opportunities on social media
  • How to develop content that adheres to and supports your brand’s core values and mission
  • How to measure “success” on social media (establishing benchmarks, level-setting expectations, etc)

Check out our early bird ticket prices!
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