Vanessa Rupp works on Host social media strategy at Airbnb. Vanessa’s career as a content and social media marketer began after she graduated with a magazine journalism degree from University of Oregon and encountered a crashing print industry. She quickly made the switch to digital, and has never looked back. Now with more than 10 years of experience that spans tech, retail and editorial, Vanessa can now draw on and share her past experience at Trulia, Lyft, Pottery Barn, and Houzz.
Vanessa Rupp’s Session(s):
2:45 pm–3:30 pm — Wednesday, March 20, 2019
Instagram started out as a platform for sharing high-quality, curated photography. But with the advent of meme culture on the platform and the incredible adoption rate of Instagram stories, the content on Instagram has changed significantly in the last few years. Meanwhile, there’s been a massive drop in consumer trust thanks to the proliferation of fake followers and recent high-profile influencer controversies. Through case studies on Bumble, Glossier, and Trulia, learn how brands can demonstrate authenticity on Instagram and what companies can do to connect with their consumers today.