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Louise Peres

Marketing Manager
Amino Apps

Louise Peres is a Brazilian marketing expert with 8+ years of experience in digital and social media, specialized in influencer marketing with focus on branding and growth (user acquisition and retention), mobile platforms and branded video content. Prior to joining Amino Apps, she managed influencer programs for GoPro and Skype. Her current role is to expand, grow and retain Amino’s global user base, leading the strategy for Latin America in Portuguese – Brazil is their second largest market. As a journalist, she worked for 5+ years developing content for print and online media outlets like VEJA, biggest weekly news magazine in Brazil, having also implemented and managed social media strategies for editorial and tech brands.

Louise Peres’s Session(s):


11:00 am–11:40 am — Thursday, March 21, 2019

Creators, Your Brand’s Best Friend: How to Run Successful Influencer Marketing Campaigns on YouTube

Influencer marketing has been the key pillar of Amino’s global growth – our app has been downloaded 30+ million times and achieved a 4.8 star rating in the app stores. In 2018 alone, we launched 5000 campaigns on influencer YouTube videos across 7 languages. Why is it so effective? How do we do it?

We will:

  • Present our influencer marketing strategy, sharing the concept and execution of user acquisition-focused campaigns that start on YouTube video integrations and turn into in-app interactions, sparking collaborative content creation between users and creators. Fans and influencers work together in the same storytelling;
  • Present the Amino Partners case study, the influencer program developed to allow VIP content creators to monetize their own Amino communities on their terms and generate revenue from the content they create. By charging a paid subscription, creators offer exclusive content and experiences to their superfans - from sneak peek videos and collaborative content events to 1:1 voice chats between users and their YouTube idols.

In this session, you will learn:

  • How to create an effective influencer marketing video campaign
  • How to find the right influencer to endorse your brand
  • How to create long-lasting relationships with creators
  • How to integrate content into your influencer strategy

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