Louise Peres is a Brazilian marketing expert with 8+ years of experience in digital and social media, specialized in influencer marketing with focus on branding and growth (user acquisition and retention), mobile platforms and branded video content. Prior to joining Amino Apps, she managed influencer programs for GoPro and Skype. Her current role is to expand, grow and retain Amino’s global user base, leading the strategy for Latin America in Portuguese – Brazil is their second largest market. As a journalist, she worked for 5+ years developing content for print and online media outlets like VEJA, biggest weekly news magazine in Brazil, having also implemented and managed social media strategies for editorial and tech brands.
Louise Peres’s Session(s):
11:00 am–11:40 am — Thursday, March 21, 2019
Influencer marketing has been the key pillar of Amino’s global growth – our app has been downloaded 30+ million times and achieved a 4.8 star rating in the app stores. In 2018 alone, we launched 5000 campaigns on influencer YouTube videos across 7 languages. Why is it so effective? How do we do it?
In this session, you will learn: