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Ashley Faus

Sr. Manager, Integrated Media
Atlassian

Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forbes, The Muse, and MarketingProfs, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. She works for Atlassian, a collaboration software maker on a mission to unleash the power of every team. Follow her on Twitter, @ashleyfaus.

Ashley Faus’s Session(s):


10:00 am–10:45 am — Thursday, March 21, 2019

Dirt Roads, Factory Floors, & Smart Phones: How to Rebuild Broken Trust

The notion that people buy more from brands they trust is not new. But the evolution of how we trust, who we trust, and why we trust is constantly in flux. And technology might just be the answer: apps to track your movements online, ratings to signal quality of a product or experience, authentication methods to prove identity, and the list goes on. But are these technologies facilitating trust or demonstrating our inherent lack of trust?

In this session, we'll explore how trust has evolved over time, and share practical ways to build trust between customers and brands using social media and community engagement.

Key takeaways:

  • Practical ways to bring humanity into digital interactions
  • The value of 1:1 engagement
  • How to use live streaming to put a face on your brand
  • How to leverage AMAs and community engagement
  • Real-world examples of how companies and influencers are using social media and communities to build trust with their audience

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