Tuesday, March 19, 2019
9:00 am–10:00 am
Registration and Continental Breakfast for Training Attendees
10:00 am–1:00 pm Social Media Training ABuilding a Sustainable, Budget-Friendly Social Media Strategy  | 10:00 am–1:00 pm Social Media Training BDevelop Your Influencer Marketing Strategy |
1:00 pm–2:00 pm
Lunch for Workshop Attendees
2:00 pm–5:00 pm Social Media Training CThe Best Tools and Hacks for Creating High-Quality, Low-Cost Videos | 2:00 pm–5:00 pm Social Media Training DYour Smarter Analytics Strategy: Unifying Measure and Optimization Across Marketing Channels |
5:00 pm–6:00 pm
Welcoming Reception and Early Registration
6:00 pm
Day 1 Concludes
Wednesday, March 20, 2019
7:45 am–8:45 am
General Summit Registration and Breakfast
8:45 am–8:50 am
Conference Welcome by Summit Producer Breanna Jacobs
8:50 am–9:00 am
Opening Remarks by Summit Emcee
9:00 am–9:40 am
Case Study: The Core Pillars of Planning a Comprehensive Social Media Strategy That Will Help Boost Brand Awareness
9:40 am–9:50 am
Sponsorship Showcase
9:50 am–10:15 am
Sponsor Meet and Greet / Networking Break
Track A: Evolving and Developing Your Social Media Strategy | Track B: Content Creation and Storytelling Best Practices | Track C: Building Brand Awareness and Engagement |
10:15 am–10:55 am How to Structure Your Team to Make an Impact on Social Media while Maximizing Time and Resources | 10:15 am–10:55 am Implementing a Cohesive Content Strategy Across Social Channels | 10:15 am–10:55 am How Brands Can Leverage Messaging to Create Personalized Experiences for Consumers  |
11:05 am–11:45 am Setting Social Media KPIs to Help Improve Your Marketing Team's Performance and Reach Your Social Media Goals | 11:05 am–11:45 am Tactics and Best Practices for Brand Storytelling | 11:05 am–11:45 am Building an Influencer Marketing Program that Translates to Results |
11:45 am–1:00 pm
Networking Lunch
1:00 pm–1:40 pm Audience Growth, Targeting and Development Best Practices for Better Engagement | 1:00 pm–1:40 pm Developing Your Content Accelerator Blueprint | 1:00 pm–1:40 pm Session TBA |
1:50 pm–2:30 pm Social Media Management Best Practices – Tools That Will Boost your Marketing Effectiveness and Efficiency | 1:50 pm–2:30 pm Best Practices in Harnessing Ephemeral Content | 1:50 pm–2:30 pm Session TBA |
2:30 pm–3:00 pm
Networking Break and Refreshments
4:45 pm–6:00 pm
Cocktail Hour – Meet your peers, speakers, and recap the day's talks over drinks and appetizers!
Thursday, March 21, 2019
8:45 am–9:30 am
Registration and Breakfast
9:30 am - 9:40 am
Opening Remarks by Summit Emcee
9:40 am–10:20 am
Keynote: Predicting the Future of Social Media
10:20 am–10:30 am
Sponsorship Showcase
10:30 am–11:00 am
Sponsor Meet and Greet / Networking Break and Refreshments
Track A: Social Media Advertising and Paid Media Best Practices | Track B: Harnessing Social Media Data and Insights to Improve Strategy | Track C: Emerging Technologies and Trends in Social Media |
11:00 am–11:40 am Hacks for Developing Your Best-Performing Facebook Ads | 11:00 am–11:40 am How PwC Drives Business with Powerful Social Targeting  | 11:00 am–11:40 am How a Facebook Messenger Bot Can Support Your Social Media Strategy |
11:50 am–12:30 pm Best Practices for Paid Media ROI | 11:50 am–12:30 pm Developing a High-Performing Social Listening Strategy | 11:50 am–12:30 pm Virtual Reality and 360 Video as a Strategic Marketing Tool |
12:30 pm–1:30 pm
Networking Lunch
1:30 pm–2:10 pm Cutting Through the Crowded Newsfeed – Brand Differentiation in Social Advertising | 1:30 pm–2:10 pm Session TBA | 1:30 pm–2:10 pm Session TBA |
3:00 pm
Summit Concludes
