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Wednesday, March 20, 2019 - 1:55 pm–2:35 pm

How Esurance Drove 49MM Impressions Through Creative Content Creation

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During the Content Creation and Storytelling Best Practices session, Kelsey highlights how Esurance was able to “make social media work” and drive tangible results talking about a topic no one really wants to talk about – insurance. Esurance developed on-brand, meta-style creative and launched a Promoted Twitter Trend driving 49 million impressions 22K engagements, and 595K video views of the new Esurance campaign launch film.

From this case study, attendees can expect to learn:

  • How to scout profitable promotion opportunities on social media
  • How to develop content that adheres to and supports your brand’s core values and mission
  • How to measure “success” on social media (establishing benchmarks, level-setting expectations, etc)

 

Kelsey O'Brien
Social Media Manager
Esurance

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