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Wednesday, March 20, 2019 - 1:55 pm–2:35 pm

Case Study: How Pandora Optimizes Content Creation for Distribution

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The possibilities of content creation today are endless - from long-form YouTube video to short Instagram stories to podcasts and everything in between. We’ll discuss cross-platform creation and programming of content - how to approach creating multi-format content outputs, and mapping that content across different distribution channels.


 

Jennifer Cacace
Director of Social Media
Pandora

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