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In this session, we will discuss how brands can find the values they share with their customers and how levering those values can drive emotional connections. Mike’s first book, Choosing Higher Ground, outlines how brands can go from existing in a transactional economy to thriving in the values economy. Mike, along with Bob Ochsner from Amusement Park, and William Goldfield from Dole, will showcase examples of incorporating your values into your digital and social plan, and the consumer experience, to increase engagement, loyalty, and ambassadorship.