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Wednesday, March 20, 2019    11:15 am–12:00 pm

Case Study: From Staff to Storytellers - Why Employee Advocacy Should Be Part of Your Social Strategy

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In this case study, Alex will share key insights into the Maersk social media strategy, performance data, and learnings from A.P. Moller – Maersk’s digital Employee Advocacy program.

The program started as a 6-month long pilot with 700 employees and has now reached over 25% of employees on LinkedIn. Now, the program is an integral part of the company’s social media strategy and it is still continuing to grow.

Takeaways include:

  • Why Employee Advocacy in some shape or form should be included in any Digital or Social Media Strategy
  • Gain insight into how to begin an Employee Advocacy program and scaling it up, whether your organization has 80 or 80,000 employees
  • An overview of the top Employee Advocacy platforms out there, and the pros and cons of LinkedIn Elevate as a platform over the others
  • Tips to grow and maximize the potential of Employee Advocacy: You have the employees on the platform, so now what?


Alex McNab-Lundbäck
Head of Corporate Social Media
A.P. Moller Maersk

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