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The term millennial is too often filled with negativity and misconceptions. It is long past time to break down the corrosive myths surrounding this term that has afflicted an entire generation, created divides in our communities and held back individuals. This session will identify the true meaning and identity of the millennials in our workplaces and our markets. Further, it will identify the shared desires and concerns that impact Generation Y, GenX and Baby Boomers.
Your social media activities can create bonds that bridge generational divides, empower individuals, and create stronger communities of engaged followers. The insights and tools identified in this session will empower your social media strategies to (1) speak to the concerns and interests of the generations in our work and marketplaces, (2) utilize the most effective mediums to deliver your messages, and (3) drive your company’s goals to new heights. It is time to harness the power of millennials through our social media, and it all starts with a better understanding of what makes millennials, millennials.