Other Events:   Higher Ed   |    Corporate 2022   |    Government 2022 Talk to a live rep: 888-409-4418
Wednesday, March 20, 2019    1:55 pm–2:35 pm

How Esurance Drove 49MM Impressions Through Creative Content Creation

Back to Agenda

Looking forward to this session? Share it!

During the Content Creation and Storytelling Best Practices session, Kelsey highlights how Esurance was able to “make social media work” and drive tangible results talking about a topic no one really wants to talk about – insurance. Esurance developed on-brand, meta-style creative and launched a Promoted Twitter Trend driving 49 million impressions 22K engagements, and 595K video views of the new Esurance campaign launch film.

From this case study, attendees can expect to learn:

  • How to scout profitable promotion opportunities on social media
  • How to develop content that adheres to and supports your brand’s core values and mission
  • How to measure “success” on social media (establishing benchmarks, level-setting expectations, etc)


Kelsey O'Brien
Social Media Manager

Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct