SMSS 2020   |    Influencer Marketing 2020   |    Higher Ed 2020   |    Social Media Advertising   |    SMSS 2020   |    NYC 2020   |    Higher Ed 2020 Talk to a live representative: 888-409-4418
Wednesday, March 20, 2019    2:45 pm–3:30 pm

Instagram Storytelling in 2019: How Brands Can Adapt to the Platform’s Recent Changes and Be Authentic

Back to Agenda

Looking forward to this session? Share it!

Instagram started out as a platform for sharing high-quality, curated photography. But with the advent of meme culture on the platform and the incredible adoption rate of Instagram stories, the content on Instagram has changed significantly in the last few years. Meanwhile, there’s been a massive drop in consumer trust thanks to the proliferation of fake followers and recent high-profile influencer controversies. Through case studies on Bumble, Glossier, and Trulia, learn how brands can demonstrate authenticity on Instagram and what companies can do to connect with their consumers today.


 

Vanessa Rupp
Senior Marketing Manager, Host Social Strategy
Airbnb

Copyright © 2020 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct