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Thursday, March 21, 2019    10:00 am–10:45 am

Dirt Roads, Factory Floors, & Smart Phones: How to Rebuild Broken Trust

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The notion that people buy more from brands they trust is not new. But the evolution of how we trust, who we trust, and why we trust is constantly in flux. And technology might just be the answer: apps to track your movements online, ratings to signal quality of a product or experience, authentication methods to prove identity, and the list goes on. But are these technologies facilitating trust or demonstrating our inherent lack of trust?

In this session, we'll explore how trust has evolved over time, and share practical ways to build trust between customers and brands using social media and community engagement.

Key takeaways:

  • Practical ways to bring humanity into digital interactions
  • The value of 1:1 engagement
  • How to use live streaming to put a face on your brand
  • How to leverage AMAs and community engagement
  • Real-world examples of how companies and influencers are using social media and communities to build trust with their audience

 

Ashley Faus
Sr. Manager, Integrated Media
Atlassian

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