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Thursday, March 21, 2019 - 11:50 am–12:30 pm

Creating Insights-Driven Community Building Campaigns

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The best marketing campaigns start with great customer insights. In this workshop, you will learn:

  1. How to mine for insights using a variety of social media tools
  2. How to create empathy maps to reveal campaign opportunities
  3. How to plan for seamless execution
  4. Which key performance indicators to track to measure success


Gabriela Head
Social Media and Blog Ecosystem Director

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