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When it comes to consumers, play is the future of digital brand engagement across all platforms. Brands with a social and content creation bend require a unique approach to connect to the mobile entertainment consumer that we call Generation Play.
This discussion will describe Play Science, and how Hot Wheels injects play into the foundation of their content strategy to drive adoption, consumer engagement, and influencer engagement - lowering customer emotional barriers and by proxy making them more susceptible to purchasing something from the brand. Attendees will learn how to leverage Play Science along with the creative mindset and proven examples to share with their team.