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Thursday, March 21, 2019    11:50 am–12:30 pm

Cutting Through the Crowded Newsfeed – Brand Differentiation in Social Advertising

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With consumers scrolling through an average of 300 feet of newsfeed content each day, it’s becoming harder for brands to get noticed at all – never mind conveying a brand message, increasing consideration or generating a sale. As marketers, our number one challenge in social is capturing increasingly scarce attention in an environment that is ever more saturated with content. Doing so successfully requires us to take a new creative approach.

In this session, participants will learn:

  • The true scale of attention scarcity, and the barriers to breaking through content clutter
  • The factors that most drive consumer attention, interest and recall in the newsfeed
  • The typical ways people consumer social content now, and how to make those habits work for your brand
  • A simple creative framework for developing effective, thumb-stopping in-feed content

 

Liz Cole
VP/Group Director, Social Strategy
Digitas North America

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