Other Events:   Higher Ed   |    Corporate 2022   |    Government 2022 Talk to a live rep: 888-409-4418
Thursday, March 21, 2019    11:50 am–12:30 pm

Cutting Through the Crowded Newsfeed – Brand Differentiation in Social Advertising

Back to Agenda

Looking forward to this session? Share it!

With consumers scrolling through an average of 300 feet of newsfeed content each day, it’s becoming harder for brands to get noticed at all – never mind conveying a brand message, increasing consideration or generating a sale. As marketers, our number one challenge in social is capturing increasingly scarce attention in an environment that is ever more saturated with content. Doing so successfully requires us to take a new creative approach.

In this session, participants will learn:

  • The true scale of attention scarcity, and the barriers to breaking through content clutter
  • The factors that most drive consumer attention, interest and recall in the newsfeed
  • The typical ways people consumer social content now, and how to make those habits work for your brand
  • A simple creative framework for developing effective, thumb-stopping in-feed content


Liz Cole
VP/Group Director, Social Strategy
Digitas North America

Copyright © 2022 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct