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Thursday, March 21, 2019    1:30 pm–2:10 pm

GenZ is Redefining Social Media: What You Need to Know

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GenZ continues to be shrouded in mystery and myth for many marketers. This is the most diverse generation in America's history, yet there is more consensus among them than we're led to believe. They've never known a world without technology, yet they thrive on community and personal connection. They represent $143 billion dollars in purchasing power, yet few companies are engaging them or meeting them where they are at.

We'll break down the myths and dive into the core tenants of knowing, reaching, and engaging Gen Z based on our work activating over 6 million young people for social good over the past 25 years. Toss the old rules of Social Media out the window, reaching young people today is all about creating community, incorporating IRL experiences, and threading purpose into your brand. We'll share what works, who's doing it well, and the rules you need to build a social media strategy that ensures you aren't left behind.

Key takeaways:

  • Five unbreakable rules for building authentic, purpose-driven engagement with young consumers
  • The data-backed motivational triggers that inspire people to care about a particular brand, cause, or social issue
  • Best platforms for moving young people to action for your brand or cause


Meredith Ferguson
Managing Director
DoSomething Strategic

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