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Thursday, March 21, 2019    11:00 am–11:40 am

How PwC Drives Business with Powerful Social Targeting

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When using paid social targeting, what are the best ways to maximize effectiveness? PwC has learned that prioritizing site traffic, essential contact lists, and varying creative messaging is key to driving business and increasing sales by using social media efforts. Once they click, is your target driven to convert on your website? A lot of B2B businesses fall short in this area.

After this session, attendees will be able to identify and execute three pillars of targeting:  

  • What: Develop impactful content that delivers
  • Where: Identify key points of engagement for their customers
  • How: Determine unique best practices for effective ways of communication


Stephanie Frank
Marketing Director
Mayo Clinic Diet via Digital Wellness

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