SVP, Consumer Products and Marketing — CareCredit at Synchrony Financial

Tuck Ross is an award-winning, strategic innovator with 15+ years of marketing, digital, ecommerce, retail, and management experience in consumer-centric environments. Tuck joined Synchrony’s Care Credit brand as SVP, Consumer Products and Marketing, in January 2018 to drive innovation in financial and digital products in addition to managing the customer brand and marketing strategy.

Current responsibilities include product portfolio and consumer marketing strategy and go-to-market programs, including digital services, content and the customer relationship lifecycle. Prior to Synchrony, Tuck led brand marketing & digital strategy at BBVA and Guitar Center. He also led strategic marketing and digital business programs at Disney, Hasbro, Bank of America, and Ergobaby, driving retail and entertainment consumer marketing and sales, CRM, paid & social media, content, and digital product development.

Additionally, he likes to share his experiences to help the marketing community as a keynote speaker, blogger/vlogger, and as co-host of the “Social Currency” marketing podcast.