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10:15am

Content Marketing: Mastering Your Craft

In this workshop, you will learn to truly make content king. Learn how content fits into social media marketing, how to approach your content marketing strategy, and why you need to start thinking about video in your content marketing mix.

Workshop participants will:

Learn what kind of content will truly resonate with brand audiences

See live example of great content from the world's top content marketers

Understand a framework to think about deploying a smarter content strategy