Building Your Brand with Live-streaming Apps

You’ve probably heard Periscope or Meerkat by now. Are you curious about the business value of live-streaming apps? Live streaming is nothing new, but these two hot apps are all the rage right now. They let users broadcast live video from their mobile phones directly to social media, which can be a great way to promote your personal or corporate brand to increase reach and exposure.

This hands-on workshop will give attendees insights into how to these live-streaming apps work and how they are changing the social media landscape. Attendees will also learn from case studies of brands and individuals who are winning at the art of mobile live streaming. We will be live streaming on Periscope and Meerkat during this session.

This workshop is targeted at content creators and content marketers looking to leverage these apps for business and brand building.

Attendees will learn actionable, creative ways to use live streaming apps:

  • Understanding how live-streaming apps work and how they can be leveraged by brands.
  • Learn about the 3 E's (educate, entertain and engage) of successful live streaming.
  • Learn tips and tactics to grow your followers on Periscope
  • Learn ways brands and business can effectively use these new tools.

Level: Beginner to Intermediate

Cathy Hackl
Socially Streaming & Director, Periscope Community Summit/New York Scope Week