Private Social Communities: How Mercedes-AMG Cultivates Brand Loyalty One Member at a Time

Learn how Mercedes-AMG uses a Private Social Community to reach and engage its most loyal customers. See how the AMG Private Lounge partners with members to create a mutually beneficial relationship between a brand and its zealots. With members from more than 50 countries, this Private Social Community defines a strong relationship between a brand and its customers.

The AMG Private Lounge is a Private Social Community.

All members are verified Mercedes-AMG owners.

Two way communication is key to the success of the community.

Melding Digital and Physical platforms brings the community to life.

Scott Preacher
CEO & Chief Strategy Officer