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10:30am

Leverage Social Listening for Integrated Content Strategy

Social listening can actually do much more than inform your social strategy. It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. In this case study session, join Josh Martin, Director of Digital and Social Media will share how Arby’s has been successful in leveraging social listening to develop and implement an integrated content strategy across platforms.


Josh Martin
Director, Digital & Social Media
Arby’s