Engage Key Influencers: How to Use Customers and Employees to Drive Sales

Smart brands know they must build strategies and systems to generate, track and manage brand advocacy. Businesses strive to encourage and enable the people that know and trust them – their customers, employees and 3rd party influencers – to advocate on behalf of the brand. By encouraging and empowering these customers, employees and influencers, they will drive peer-to-peer referrals, forward content, share information about new products and promotions, and write testimonials. In this session, Keisha Hines, Director of Public Relations, Communications and Social Media will share how Zoo Atlanta uses customers and employees to increase brand advocacy, and ultimately dive sales.

Keisha Hines
VP Communications
Georgia Chamber of Commerce