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2:45pm

Closing Keynote: The Social & Digital Future - Use Social to Measure the Customer Journey and Interpret Data to Identify Real Success

The best brands in social are masters in listening, content co-creation with customers, integration of social into the product experience, advancing customer service, educating and evolving for the growth of the sharing economy. With all of these advancements in tracking, measurement and analytics some are left asking “so what”? Are we really achieving productivity with all of this activity? Join us for this powerful closing session in which Ashley Sasnett, Vice President & Social Media Strategist at SunTrust Bank shares how to achieve and nurture meaningful “success” and interpret data to appropriately measure the customer journey.


Ashley Sasnett
VP, Digital, Social, Mobile
MSL Group