Social Media Strategies Summit - Chicago 2016


Fuel your social media strategy through compelling content, customer experience, brand storytelling, advocacy and technology

  • 40 Speakers
  • 10 Case Studies
  • 7 Networking Dinners
  • 3 Tracks

WHAT YOU’LL LEARN This #SMSsummit features an agenda full of experts ready
to share their secrets to success on social media.

Create meaningful brand experiences through storytelling

Create meaningful brand experiences through storytelling

  • Employ research strategy, tools and tactics to create content that engages
  • Tackle the toughest challenges in video marketing
  • Combine social listening and data to capitalize on storytelling opportunities
Optimize your social channels for increased reach and engagement

Optimize your social channels for increased reach and engagement

  • Use analytics tools to translate Twitter activity into sales and revenue
  • Learn best practices in Facebook retargeting, Ad Manager and Power Editor for increased conversions
  • Jumpstart your Instagram marketing program: Learn the ins and outs of advertising and building an audience
Learn about emerging trends in influencer engagement, brand advocacy and social commerce

Learn about emerging trends in influencer engagement, brand advocacy and social commerce

  • Learn what consumers expect from your brand online and how your team can adapt
  • Work with influencers, employees and your customers to accelerate your advocacy program
  • The rise of social commerce and how your brand can benefit from it
Harness marketing technology to capture social media data and prove ROI

Harness marketing technology to capture social media data and prove ROI

  • Measure yourself against industry standards to set realistic, competitive goals
  • Gather insights from customer targeting to create personalized experiences
  • Unite social media, agile SEO and content marketing for your highest ROI

Speakers Learn from leading marketers with proven methods to succeed on social

Cassandra Clark

Cassandra Clark

Client Solutions Manager

Elly Deutch

Elly Deutch

Global Social Engagement Campaign and Advocacy Manager

Tara-Nicholle Nelson

Tara-Nicholle Nelson

former VP, Marketing

Neal Schaffer

Neal Schaffer


Gregor Ehrlich

Gregor Ehrlich

Social Media and Creative Lead

Jessyca Lewis

Jessyca Lewis

International Instructor of Marketing

Dan Moriarty

Dan Moriarty

Director, Digital Strategy & Activation

Joe Fullman

Joe Fullman

VP Marketing

  • “Great value - very current info to keep me on the rolling edge of the ever progressing social media curve.”

    - Terri Anne Cooper,
    Rainbow Light Nutrition

  • “Coming is the BEST thing I could have done for my team’s social media future!”

    - Kelley Mulks,
    Blackhawk Network

  • “A Fan-freaking-tastic event to bring your social media strategy beyond the next level.”

    - Casey Cartsone,


To convince your boss, we’ve put together the most compelling reasons they need to send you to #SMSsummit.


Lots of awesome liked-minded digital and social marketers across industries. We welcome anyone interested in an interactive learning experience to explore current social media trends and where social and digital are headed.

Attending companies have included

THE #SMSSUMMIT EXPERIENCE Check out what your peers have to say about us:

Social Media Strategies Summit enables you to stay up-to-date with what’s hot in social media whether you are in B2B or B2C landscape.

Gabrielle Head, Microsoft

What an excited, smart group of presenters… they made it fun, useful, and easy to take home new knowledge.

Paul Copleman, Iberdrola Renewables

The event was a lot of fun. It was relevant to trending topics in social media. I learned a lot and can’t wait to implement what I’ve learned in our company social media efforts!

Brittany Charnley, Ambry Genetics

A presentation everyone will ‘like.’

Jackie Freiberg, Slice Communications

SPONSORS & MEDIA PARTNERS Social media strategies summit would like
to thank the following sponsors:

HOW TO PARTICIPATE Get involved with Social Media Strategies Summit!

The Social Media Strategies Summit relies on a network of speakers, volunteers, attendees and sponsors
to make our events great! If you're interested in getting involved, here's how:

<strong> Sponsor or Partner #SMSsummit</strong>

Sponsor or Partner #SMSsummit

We offer unique and customizable opportunities for you to create a company presence at an upcoming event.

Sponsor Information
<strong>Speak <br/>at #SMSsummit</strong>

at #SMSsummit

If you have an interesting talk or case study to share, want to hear from you.

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