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Thursday, April 27th, 2017 - 11:50AM - 12:30PM

Case study - Social media sponsorship and U.S. Bank Stadium: Keys to a winning partnership

Learn how U.S. Bank fully leveraged social media with the Minnesota Vikings sponsorship and the opening of U.S. Bank Stadium. This is our first partnership with a social-first strategy and it is an important tool for building excitement for the 2018 Super Bowl 52 in Minneapolis.

Transitioning from the type of social media content a bank usually shares to sponsorship marketing content can be challenging. Learn how U.S. Bank found its social media sponsorship voice and defined its role in this new partnership.

The presentation will share learnings from partnerships with the Vikings, Buzzfeed, Snapchat, other social platforms and agencies.

Key takeaways:

  • Start planning early to build trust with your partners and work through challenges
  • Let partners help tell your story, and ensure you help tell theirs
  • Identify mutually beneficial content areas and focus social efforts around them
  • Be ready to relinquish some control but ensure you’ve prepared a crisis plan


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Katie Berry
Social Media Strategy Manager
U.S. Bank

About your Presenter

Katie Berry is a social media strategy manager for U.S. Bank. She is responsible for leading the social advertising strategy for the current Power of Possible brand refresh and the bank’s recent U.S. Bank Stadium opening social media initiatives. Her current areas of focus include executing paid social media campaigns and creating social strategies for B2B and B2C business lines. Previously she developed social media strategy and content for UnitedHealth Group. Katie received her Masters of Public Policy from the University of Minnesota Humphrey School of Public Affairs and her undergraduate degree from the University of St. Thomas.

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