Other Events: SMSS Higher Ed 2017   |    SMSS NYC 2017   |    SMSS SF 2018   |    SMSS Chicago 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418  |  Login
Thursday, April 27th, 2017 - 2:20PM - 3:00PM

Best practices in social media innovation

Gunjan will cover actionable ways you can realize social media innovation within your own company, including:

  • How to stop trying to influence and start listening to your customers via social media
  • How to use analytics and correlation to identify influencers
  • How to use sentiment analysis to sense problems before they become crises
  • Decrease cost of customer acquisition and click through of video via teasers and cost-per-action

Looking forward to this session? Share it!


Gunjan Bhow
Senior Vice President, Consumer and General Manager, Disney Movies Anywhere
The Walt Disney Company

About your Presenter

Gunjan Bhow serves as Senior Vice President, Consumer and General Manager, Disney Movies Anywhere, at The Walt Disney Company. In this role, he is responsible for strategy, incubation, and management of digital and mobile consumer initiatives.

Bhow brings over 20 years of consumer technology experience, gained at leading technology companies including Amazon, Microsoft, and Plantronics. Most recently, Bhow led the various product teams at Amazon including Fire TV and Fire TV Stick as well as driving strategies for new products related to Internet of Things and Home Automation. Prior to that, Bhow was part of the executive team leading the transformation of Plantronics from a telecommunication equipment vendor to a wearable and IoT product innovator.

Over his career, Bhow has developed products, applications, and solutions used by over 50 million consumers globally, across mobile, TV, and desktop platforms.

Bhow is a frequent speaker on issues around mobile, digital transformation of businesses, and Internet of Things. Bhow holds an MBA from Harvard Business School and a BS in Electrical Engineering and Computer Science from the University of California at Berkeley.

Copyright © 2017 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct