Creating a human-centric approach to social engagement is essential to generating revenue growth at GE. Building a leading digital strategy for GE Renewables, Andy is shaping GE’s social strategy to create excitement about IIOT and the digitization of wind turbines, hydro, and solar. Bridging together innovative B2C techniques to the B2B world, he follows the Five “f’s” as a foundation for his strategy.
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Andy leads digital marketing and demand generation strategy for Renewables Digital. He is responsible for all lead generation for digital solutions, web, email, and social channels. Andy joins from World Kitchen where he led digital growth for 8 consumer houseware brands including Corelle, Pyrex, and Corningware.
Prior roles include experience in the food industry where he managed new products, sales, and marketing. Andy is an alum of University of Illinois at Urbana Champaign.