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Friday, April 28th, 2017 - 11:50AM - 12:30PM

Tying content to conversions - Defining relevant metrics to prove the ROI of your content marketing program

Every minute spent planning and developing content that’s social by design, every dollar spent promoting that content, every grey hair grown engaging and responding to content published via social media channels should be quantifiable when it comes to demonstrating ROI and proving the value your team brings. But where do you start and how do you help everyone think in more measurable terms?

In this session you’ll learn how to:

  • Identify objectives
  • Organize social metrics
  • Set realistic goals
  • Instrument for tracking / measurement
  • Streamline reporting

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Caitlin Angeloff
Head of Global Social Strategy & Operations

About your Presenter

A Seattle native, Caitlin Angeloff earned a BA in Speech Communication from the University of Washington in 1997 with a minor in Marketing. Currently the head of Global Social Strategy & Operations at DocuSign, Caitlin oversees the intersection of social media strategy, content and audience management, including all social media channels, listening & analysis, customer care, the DocuSign blog, employee social advocacy & influencer programs, processes & policies, tools & platforms, employee certification and training as well as managing a team of brilliant digital natives who keep Caitlin from becoming a dinosaur.

Prior to DocuSign, Caitlin was CEO and Co-Founder of Admosis, a leading social content strategy and social advertising firm helping to guide brands such as Adobe, Alaska Airlines, Amazon, BMC Software, Delta Dental of Washington, Simon Pearce, Timbuk2 and a handful of startups like GoFormz and Illumagear through the adoption of effectively integrating paid & owned social media.

Caitlin also served an independent consultant to Microsoft managing the launch of Bing's social advocacy program and the Windows Phone 7.5 launch via social media activation efforts leveraging
Klout, Facebook and Twitter.

Further back, she served as Director of Marketing at Ant's Eye View and doubled as second chair to four principal strategy consultants advising the firm's largest clients Cisco Systems, PEMCO, Microsoft, Full Circle Farm and Avid on how to fully integrate social media with traditional marketing efforts.

When she isn't working, Caitlin enjoys flower arranging, traveling and hanging out with her husband Drew as they teach their two sons, Gavin and Noah how to run science experiments and computer science (coding) in preparation for their future digital lives.

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