Other Events: SMSS Higher Ed 2017   |    SMSS NYC 2017   |    SMSS SF 2018   |    SMSS Chicago 2018   |    DOWNLOAD TALKS   |    Talk to a live representative: 888-409-4418  |  Login
Friday, April 28th, 2017 - 1:30PM - 2:10PM

Analytics vs. web design: Setup, tracking and optimization (5 little design decisions that cause big analytics problems!)

When your site was designed, hundreds of little decisions were made. And little website decisions can cause big Analytics problems. Some of these affect your marketing and measurement far into the future.

Too many companies forget to ask simple questions that if answered up front will make ongoing optimization easier. Andy, through the use of explicit and relevant examples will show you how to look at web design from the Analytics perspective:

  • Are goals and conversions easy to track?
  • Is the performance of content easy to measure?
  • Can you listen for the topics your visitors want?

Attendees will get a new perspective on how they should approach web development, Analytics setup and collaborating with their team around data.

Looking forward to this session? Share it!


Andy Crestodina
Strategic Director
Orbit Media Studios

About your Presenter

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning  38-person web design company in Chicago.

As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing. Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses.

Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics. He is also the author of “Content Chemistry: The Illustrated Handbook for Content Marketing.”

Copyright © 2017 by Global Strategic Management Institute | Terms and Conditions | Privacy Policy | Code of Conduct