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Friday, April 28th, 2017 - 3:15PM - 4:00PM

How to be a happy marketer: Survive the content crisis and drive results by mastering your customer’s transformational journey

Branded content is way up, but customer engagement with that content is plummeting. This whole scene makes it hard to get up in the morning, as a marketer. But there's a new path beyond the epidemic of disengagement and, at the end of it, your brand and your content become regular stops along your customer's everyday journey.

Tara-Nicholle Nelson, author of The Transformational Consumer: Fuel a Lifelong Love Affair With Your Customers by Helping Them Get Healthier, Wealthier and Wiser, will share how to get your energy and joy for your work back by: mastering your customers' real world aspirations and journeys, using marketing levers to trigger their progress and doing work that changes people's lives.


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Tara-Nicholle Nelson
Founder + CEO
TCI

About your Presenter

Tara-Nicholle Nelson is the author of The Transformational Consumer: Fuel a Lifelong Love Affair With Customers by Helping Them Get Healthier, Wealthier and Wiser.

She is the CEO of TCI, a marketing, content strategy and leadership development firm that creates transformational experiences for conscious leaders, businesses + customers.

Tara is the former VP, Marketing for MyFitnessPal and Under Armour Connected Fitness. She has been featured in The New York Times and was recently named the #1 woman Silicon Valley tech companies should be naming to their boards by Business Insider.

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