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Friday, April 28th, 2017 - 9:00AM - 9:45AM

Back To School – A digital First approach to a college ambassador program

Learn how we rebuilt the Coca-Cola college ambassador program with a suite of digital services that enabled ambassadors to do their best work. We will share how we implemented a digital first program that became an interactive community of ambassadors that effectively leveraged social media to raise awareness and execute campaigns.

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Cassie Foery
Senior Marketing Manager
Coca-Cola North America

Derek Fulford
Senior Director Digital Strategy

About your Presenter

Cassie Foery has worked at Coca-Cola for 27 years.  She has managed some of our top entertainment relationship including The Walt Disney Company and AMC Theatres.  She currently leads our College Marketing Group which is focused on a delivering a robust marketing calendar to Coke’s top university relationship.  In addition, she was tapped with revamping the Campus Ambassador program in 2016, as she originally started this program for the company over 15 years ago.  Cassie has a BA in Communications from the University of Virginia and currently lives, works and plays in Annapolis, MD. She has 2 very active social media daughters, ages 19 and 17.

Derek Fulford is the Senior Director of Digital Strategy at CSE. He’s spent over 12 years in the digital marketing space helping brands reach their full digital potential. He has worked with a wide variety of companies, from fortune 50 brands to startups. Prior to joining CSE, Derek was the Director of Digital Marketing at Turner Broadcasting and the Director of Audience Development at Dr. Oz’s Sharecare. He holds an MBA from the Rawls College of Business of Texas Tech University and a marketing degree from Texas Tech University. As the Senior Director of Digital Strategy, Derek manages the digital strategy and social teams at CSE. He is responsible for developing digital campaigns and concepts and oversees the team of digital strategists and community managers that execute digital marketing campaigns.

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