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SMSS Chicago Speaker Presentations

Questions or comments?
Contact Breanna Jacobs.

Thank you for joining us at SMSS Chicago!
Below is your access to all the speaker slides. We don't take down this page, so feel free to come back as needed to reference any slides you need to review or share with the team.

DAY 1 - PRE-SUMMIT SOCIAL MEDIA TRAINING

9:00AM - 12:00PM
Training A - Beat Writer's Block Breakthrough creative processes to inspire, transform and accelerate your writing
Speaker: Mary Olivieri ( CBD Marketing )
9:00AM - 12:00PM
Training B: Launch on SnapChat Launching on SnapChat, Instagram Stories, and Facebook Stories: Selling to leadership, creating an engagement strategy, and measuring results
Speaker: Adam Gausepohl ( PopShorts )
1:00PM - 4:00PM
Training A: Harness Influencer Marketing Influencer Marketing: Where streaming, live, digital, social media and people meet
Speaker: Dean DeLisle ( Forward Progress, Inc. )
1:00PM - 4:00PM
Training B: Master Facebook Ads Facebook retargeting and ad optimization
Speaker: Clark Boyd ( Croud )

DAY 2 - GENERAL SUMMIT

9:00AM - 9:45AM
Opening keynote: The Five F’s that generate ROI
Speaker: Andy Wang ( GE Digital )
9:45AM - 10:30AM
Achieve your Social Customer Service Dreams: How to provide a top-notch digital customer experience
Speaker: Tim Lopez ( Symantec )
11:00 AM
Track A: Social Media Strategy Development
Speaker:
11:00AM - 11:40AM
Why your company needs a social care strategy, and how to build one
Speaker: James Vetrano ( Kraft Heinz Company )
11:00AM - 11:40AM
From the C-Suite to the cubicle: How social media advocacy fuels employee engagement
Speaker: Tom Buchheim ( American Family Insurance )
11:00AM - 11:40AM
Case Study: How to create powerful videos on a budget
Speaker: Ryan Peña ( MentorMate )
11:50AM - 12:30PM
Making the case for social media … in 2017
Speaker: Sherry Skalko ( Business Insurance )
11:50AM - 12:30PM
Case study - Social media sponsorship and U.S. Bank Stadium: Keys to a winning partnership
Speaker: Katie Berry ( U.S. Bank )
11:50AM - 12:30PM
How Advocate Health Care brings the power of social video to life
Speaker: Sarah Scroggins ( Advocate Health Care )
1:30PM - 2:10PM
How to grow your tribe by being a magnet vs. a bullhorn
Speaker: Jessika Phillips ( NOW Marketing Group )
1:30PM - 2:10PM
Responding to technology and cultural shifts: How successful brands became modern-day publishers
Speaker: Mike Popowski ( Dagger )
1:30PM - 2:10PM
Best practices for video conversion from Facebook Live and other streams
Speaker: Dean DeLisle ( Forward Progress, Inc. )
2:20PM - 3:00PM
Best practices in social media innovation
Speaker: Gunjan Bhow ( The Walt Disney Company )
2:20PM - 3:00PM
Giving your brand a boost through social first content
Speaker: Mike Brown ( Brainzooming Group )
2:20PM - 3:00PM
Instagram, Facebook, and Snapchat stories: Best practices in creating snackable content
Speaker: Adam Gausepohl ( PopShorts )
3:30PM - 4:15PM
Future outlook - how digital marketers can harness the power of paid media
Speaker: Jeremy Goldman ( Firebrand Group )
4:15PM - 5:00PM
Shareology: How sharing powers the human economy
Speaker: Bryan Kramer ( Purematter )

DAY 3 - GENERAL SUMMIT

9:00AM - 9:45AM
Back To School – A digital First approach to a college ambassador program
Speaker: Cassie Foery ( Coca-Cola North America )
9:45AM - 10:30AM
Live Social Events: How the heck do you actually pull these off? A Digitas and Miller Lite Panel
Speaker: Brian Schmidt ( Miller Lite )
11:00AM - 11:40AM
Tracking digital’s effect on bricks
Speaker: Jessica Malcolm ( GGP )
11:00AM - 11:40AM
How Nestlé Waters uses data differently to drive success in the digital age
Speaker: Seona Skwara ( Nestle Waters North America )
11:00AM - 11:40AM
How Conagra is putting ROI back into Real-time Marketing
Speaker: Lanie Friedman ( Conagra Brands )
11:50AM - 12:30PM
Best practices in using Facebook ads to drive sales
Speaker: James Chong ( TOMS )
11:50AM - 12:30PM
Tying content to conversions - Defining relevant metrics to prove the ROI of your content marketing program
Speaker: Caitlin Angeloff ( DocuSign )
11:50AM - 12:30PM
Want better results? Embrace the visual marketing movement
Speaker: Mana Ionescu ( LightSpan )
1:30PM - 2:10PM
Leverage Facebook advertising objectives to drive customers down the purchase funnel
Speaker: Adam Bianco ( Tide Spin )
1:30PM - 2:10PM
Analytics vs. web design: Setup, tracking and optimization (5 little design decisions that cause big analytics problems!)
Speaker: Andy Crestodina ( Orbit Media Studios )
1:30PM - 2:10PM
Purpose driven marketing: How DogWood Assisted Living Community touched over 96 million hearts worldwide
Speaker: Melanie Romanaux ( Somedia Solutions )
2:20PM - 3:00PM
It pays to be social: How B2B brands are using social media for sales success
Speaker: Bob Musinski ( CBD Marketing )
2:20PM - 3:00PM
Optimizing for mobile - How Monsanto evolved KPIs to get the most from their paid social ads
Speaker: Kate Humphrey ( Monsanto )
2:20PM - 3:00PM
Blending the artistry & science of social media: A touchpoint in a consumer journey
Speaker: Byron Hardie ( Angie's List )
3:15PM - 4:00PM
How to be a happy marketer: Survive the content crisis and drive results by mastering your customer’s transformational journey
Speaker: Tara-Nicholle Nelson ( TCI )
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