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Andrea Newsom

VP/Account Director
DigitasLBi

With 14 years in the industry, Andrea has worked on integrated campaigns across a wide range of categories and brands including Jaguar, Clearasil, Samsung, Allstate, and now, Miller Lite. Her work has majored in global and sports sponsorships at different times, and the two came together when she spent a couple of years at the NBA in Marketing Partnerships with the Coca-Cola global team. Andrea believes that providing consumers with utility is the best way to form enduring brand connections.

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