Emily is an Executive Director in Chicago overseeing Golin’s practice of Digital experts. Emily leads the social media strategy for clients including Conagra, Sargento and Sprint. In addition to her client work, Emily is a senior leader in Chicago contributing to best practices, thought leadership, trends and supporting new business.
Emily has experience developing and executing social media, word of mouth and content strategies for clients including, BP, the American Society for Quality, CDW, DuPont, Cisco, and Pinnacle Vodka.
Immediately prior to Golin, Emily led the BP business for North America at Ogilvy PR, overseeing all social media strategy, social issues and crisis work for the organization from Deepwater Horizon to its sponsorship of the London 2012 Olympics to the company’s corporate re-brand.
Emily began her communications career at the Smithsonian Institution regularly acting as a public affairs representative and also has experience working in public affairs at an industry trade association.
Emily Peterson's Session(s)
11:00AM - 11:40AM
How Conagra is putting ROI back into Real-time Marketing