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Sherry Skalko

Director, Digital & Audience Development
Business Insurance

Sherry Skalko is a digital media leader with a record of growing audiences for national and regional news outlets, nonprofit organizations and niche publications. A born-and-bred journalist and editor with more than 25 years’ experience, Sherry helps organizations leverage technology and data to devise strategies for content creation, audience development and monetization. She has led teams as large as 200 and has been a team of one at organizations such as ESPN.com, the Tribune Company, the Online News Association, AOL’s Patch and the Chicago Reporter. She most recently served as the Director of Digital & Audience Development at Crain’s Business Insurance, where she helped some of the largest insurance companies and brokerages tell their stories and reach their audiences.


Sherry Skalko's Session:

11:50AM - 12:30PM
Making the case for social media … in 2017


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