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Tom Buchheim

Executive Social Media Advisor
American Family Insurance

Tom is a leader in corporate communications, social media and digital marketing. He developed one of the first and most successful "Social CEO" programs in the social media era, providing counsel to the American Family Insurance CEO and senior leadership team. In 2016, he developed the brand’s first employee advocacy program.

 

Tom isn’t new to social media. He helped establish AmFam’s social media presence in 2009, and along the way he and his team earned national awards for content strategy and execution. In his current role, Tom also serves as social media director for the American Family Insurance Championship, a PGA Tour Champions event.

 

Passionate about writing, Tom publishes regular blog posts at FourthAnd140.com, with a curious eye on trends and news at the intersection of sports and social media. He serves his alma mater, Wartburg College, in an alumni leadership role and as a member of the college's Board of Regents. Tom and his wife, Jill, have two teenage children and live in a suburb of Madison, Wisconsin.

Executive Social Media Advisor

American Family Insurance

 

Bio:

Tom is a leader in corporate communications, social media and digital marketing. He developed one of the first and most successful "Social CEO" programs in the social media era, providing counsel to the American Family Insurance CEO and senior leadership team. In 2016, he developed the brand’s first employee advocacy program.

 

Tom isn’t new to social media. He helped establish AmFam’s social media presence in 2009, and along the way he and his team earned national awards for content strategy and execution. In his current role, Tom also serves as social media director for the American Family Insurance Championship, a PGA Tour Champions event.

 

Passionate about writing, Tom publishes regular blog posts at FourthAnd140.com, with a curious eye on trends and news at the intersection of sports and social media. He serves his alma mater, Wartburg College, in an alumni leadership role and as a member of the college's Board of Regents. Tom and his wife, Jill, have two teenage children and live in a suburb of Madison, Wisconsin.

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