Lance Trueb is the Social Marketing Manager for Microsoft Stores, the group at Microsoft responsible for marketing all physical and digital storefronts. The goal of his social team is to deliver engaging content, surface the voice of Microsoft customers, and to drive revenue. Previously to Microsoft, Lance was the Sr. Social Media Program Manager at REI, the nation’s largest consumer co-op. There he was the social strategist for #OptOutside, a movement awarding REI nine Lions at the Cannes Lions International Festival of Creativity. Lance holds a BA in Communication from Vanguard University of Southern California and MA in Communication Leadership from the University of Washington. When he’s not tweeting photos of his toddler, Lance can be found cycling, running and hiking the Pacific Northwest.
Lance Trueb's Session:
10:15 am - 10:55 am
Future Proofing Your Social Strategy