Susan Beebe is Director of Social Strategy & Channels at Walmart in Corporate Affairs department where she leads a team of social media experts responsible for @WalmartNewsroom, @WalmartToday and the Walmart “Executives on Social” program, which includes Walmart’s CEO Doug McMillon on Instagram and Facebook. Previously, Susan Beebe was the lead digital strategist for corporate affairs at Tyson Foods where she managed Tyson Foods’ corporate website and digital advertising. Also, she built @TysonFoods online communities across multiple social media platforms. Prior to working at Tyson, Susan served in global social media management @Dell as their first “chief listener” while developing Dell’s now famous “Social Media Listening Command Center.” She co-managed Dell’s corporate blog, Direct2Dell.com. Additionally, she launched @Dell on Twitter and Google+. As a UCLA law grad, certified computer systems engineer, and PMP, Susan brings strong intellectual curiosity and technical savvy to the ever-changing digital landscape. Susan lives in Bentonville, AR, with her family. She enjoys nature hikes, walks, art, reading, gardening, and gourmet cooking.
Susan Beebe's Session:
9:00 am - 9:40 am
Case Study: Managing a Crisis Using Social Media